Bill Gates became an advisor to the artificial egg company, and has been one of its most vocal supporters in the Silicon Valley world where Hampton Creek is based. Shortly after investing, Gates would soon praise Hampton Creek’s artificial eggs in various blogs and speaking engagements.

Two years after it’s launch in 2013 an avian flu outbreak hit the globe which led to some consumer to turn to artificial plant based eggs for good, allowing the company to establish itself in US and European supermarkets. Hampton Creek has since been renamed Eat Just and now also sells plant based meats under the brand name Beyond Meat. Bill Gates has continued to support Eat Just and has advocated for more people to eat plant based meats in order to cut the carbon foot of methane (burps) produced by cows.